Apparently according to this article in Copyblogger's site there are two essential principles you should adhere to for your blog to be effective:
1) Be yourself. Embrace your weirdness. Be your weird and wonderful self. You will soon find that you are not alone.
2) Create the "Cheers" effect "where everyone knows your name". Create a safe haven, a home where lost souls may wander in, put their feet up have a cup of tea and a slice of banana bread and just chill.
I may have misinterpreted the article but I kind of like these two things.
They make for a nice start to the weekend!